In just three months, we not only re-established the brand’s digital presence but expanded
it across Meta, TikTok, and YouTube. The campaign delivered outstanding results, helping Selsun blue
surpass its previous years’ sales performance while digitally outperforming benchmarks. On FB, the
campaign achieved 26.5M views and 48.6K visits, while Instagram generated 7.8M views,
2.8M reach, and 16.4K+ visits. TikTok crossed 17M views with 8K followers and YouTube recorded
4.1M views marking a successful return to the digital arena.